Perhaps you have been asking yourself severally how to get more likes on your Facebook page. It is good to be contemplating and asking regardless. But the problem is there are too many people recommending too many different ways to get more Likes and Fans – many of them not legit.
Page likes function as credibility: if people like your business, it’s likely because it offers high-quality products and services. Page likes also function as social proof: if a woman’s friend with whom she shares interests with likes your business, that woman will also likely have an interest in your business. That is why garnering Facebook page likes is important in our contemporary times. Here is a list of 15 ways you can grow your Facebook page to get more likes organically;
- Use Strong Images Regularly
Use strong images that are professional, crisp, interesting, and relevant. For instance, if you sell clothing, make sure you include the items you sell in the image, make the images look professional, and portray the items in a captivating way by, for example, instructing the model wearing your product to pose in a way that makes the clothing appealing.
- Connect With Other Pages
Follow pages with niches similar to yours. For example, if you’re a photographer, engage with other photography pages by liking and commenting on their posts through your Facebook page account. However, be careful not to leave irrelevant comments that may be misread as spam, such as commenting with an overflow of hashtags or links.
Engaging with other pages increases your exposure, as well as communicates to Facebook what your page is all about, making Facebook more likely to suggest your page to users who already follow pages similar to yours.
- Include a “Like” Button on Your Website
Customers that visit your website are a great audience to target for Facebook page likes, as they are already interested in your business. By installing the Like Button plugin to your website, users browsing your products or reading your blog (if you have one) can easily and non-intrusively like your page.
- Be Consistent
Post at least 5 times a week so you’re “top of mind” for your fans. Logically, it is advisable that you post at least once a day. Nonetheless, post more if you’re getting great engagement but make sure that you’re monitoring everything in Facebook Insights.
- Time It Right
The best time to post will depend on the type of business you’re in. By using Post Planner you can easily plan out the best times to post! However, there is no “magic time” to post, so mix it up and see what works best for your page.
- Use Eye-catching Images
Images are the most shared piece of content on Facebook — and all social media for that matter. This is why Instagram and Pinterest have done so well. Therefore, make good use of relevant images in your updates.
- Be Precise
According to a study done by Salesforce, tweets that are under 100 characters get 17% higher engagement than longer ones. Facebook is not much different. Shorter messages tend to perform better. This is because the quicker it is to read, the more likely people will actually read and share it. Keep messages SHORT. The quicker it is to read, the more likely people will actgaumlly read and share it.
- Be Relevant
Your content should let your audience know that you know who they are. A great way to remain relevant is to post engaging statuses and trending content from various sources.
- Use Your Authentic Voice
People are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand. That’s one of the keys to conquering Facebook marketing. There is nothing worse than being completely stale and boring on Facebook. If your audience is skaters you should post like a skater, not like a Wall Street CEO.
- Include A Call To Action
If you ask your Fans to Check-Out Your Post, Share, Like or Comment, they are more likely to do it.
- Be Creative With Apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand. Don’t overdo it with apps on your page though. Contests are a great way to get more Fans and are highly shared on Facebook.
- Have A Sense of Urgency
Include up-to-minute tips and tricks, and whenever possible, dispel myths. It’s always a good idea to stay on top of what’s going on in your niche — and to share that with your followers. What you don’t want to do is share a post that’s a year old and no longer relevant.
- Offer Value
Before you share something on Facebook ask yourself if you think your Fans will find value in the content. If they don’t find any value in it, they won’t share it!
- Be Entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience. I tend to disagree with this statement. If all you’re posting is stupid cat memes, you’re offering no value — which goes against the #10 tip. My advice: just don’t overdo it.
- Be Seasonable
Tailor your content to the season or an upcoming holiday. A great way to get more shares is to do a promotion based on a holiday. Or you can change out your profile image or cover photo to something seasonal. People love to see personality on a page.
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